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Committed to protecting the environment and combating climate change, Europcar helps its customers to achieve their environmental objectives at the same time as reducing the environmental impact of its own activities.
Europcar’s customers are offered a variety of ways to reduce the impact of their travel. More environmentally friendly vehicles, with relatively low carbon emissions, are available across the Europcar network and are mentioned on the brand’s website. In 2013, the group purchased around 400 hybrid vehicles to encourage greater use of vehicles with a low environmental impact. These measures and the group’s maintenance programme are how Europcar managed to reduce the average carbon dioxide emissions of its fleet to the record level of 123.9 grams per kilometre travelled in 2013, which is a drop of 2.1% on the previous year.
As well as relying on an energy-efficient fleet, customers can also offset their carbon emissions thanks to Europcar’s partnership with WeForest. WeForest is an international NGO that combats climate change through worldwide sustainable reforestation programmes. Furthermore, Europcar also gives its customers eco-driving tips on its website.
Europcar’s commitment to responsible environmental management has been recognised for some years. In 2014, the World Travel Award once more bestowed a “Europe’s Responsible Tourism Award” and a “World’s Leading Green Transport Solution Company Award” on the group.
Washing cars makes up a large proportion of the water used by Europcar’s subsidiaries. Several initiatives enabled us to cut this consumption in 2013. In France, the car washes at Paris-Orly and Paris-Charles-de-Gaulle airports were replaced with more efficient facilities, enabling us to reduce water consumption by 40% within these two agencies, which represent almost 30% of Europcar France’s water consumption. In Germany, Europcar has installed waterless washing facilities, with the aim of rolling out this kind of equipment worldwide.
By the end of 2013, water consumption for all of the subsidiaries wholly owned and operated by the group had been reduced by almost 10%, and the amount of water discharged had been cut by 15%. These savings are due to water recycling across most of Europcar’s car washes, the installation of a desalination system in Formentera in Spain, and the installation of rainwater collectors in France and Belgium.
The use of energy from renewable sources has also increased, rising from 21.5% of the group’s total energy consumption in 2012 to 22.5% in 2013. Approximately 40% of the energy used by Europcar Portugal comes from wind. Thanks to a partnership with Energiapura, all of the energy consumed by Europcar Italy comes from renewable sources. The energy used by Europcar Germany comes from hydroelectric sources.