Jehan de Thé appointed Public Affairs Director of Europcar Group
Europcar Group announces the appointment of Jehan de Thé, 52 years old, as Public Affairs Director for the Group.
In his mission, Jehan will have to develop the Group’s public affairs strategy with the main objective to promote the group’s expertise in the new mobility markets and to be the link with the public institutions (urban transport, professional and regulation bodies). He will work closely with all the Group’s brands and franchisees.
Expert of mobility jobs, Jehan de Thé shared his professional experience between marketing and business development on car rental.
Graduated from the European Business School, he joined Europcar France in 1990 as International Marketing Manager then he was appointed Sales Manager for south of France. In 1999, he became Sales Director for the broker, holiday-autos. In 2001, he joined Expedia International to create and develop their car rental program.
After obtaining the IMD’s “Leadership Certification” in 2006, Jehan de Thé returns to Europcar Group and took the position of Marketing and e-commerce Director. Since 2012, he has led the development of InterRent, the low-cost brand of the Group that he successfully deployed in more than 40 countries.