Strategic acquisition of Ubeeqo
Europcar has announced its acquisition of a majority stake, alongside the founders, in Ubeeqo, a French start-up specialising in car-sharing and pioneer and leader of the business market. The operation is part of Europcar’s strategy to extend its mobility offering in response to its customers’ challenges, with simple, turnkey solutions.
In addition, Europcar subscribes to a capital increase amounting to 4 million euros aimed at supporting Ubeeqo’s development with the ambition of making it the European leader in new mobility technologies. As early as 2008, Ubeeqo started thinking ahead of the profound changes the business fleet market would soon be experiencing under the effects of skyrocketing new technologies.
Ubeeqo filed a turnover of 2.6 million euros in 2013 (+ 40%), and is part of the top 30 high-growth technology companies, according to Deloitte’s latest Technology Fast50 ranking.
Ubeeqo solutions will be offered to Europcar’s BtoB clients (a segment representing 46% of the group’s sales) thereby providing the start-up with significant development potential. The company, already present in France and Belgium, is currently setting up in Germany and is also planning to deploy in the United Kingdom thanks to support from Europcar.
The company’s portfolio already includes Airbus, L’Oréal, Danone, Veolia, and Safran, to which it delivers significant savings, a gentler impact on the environment and enhanced employee satisfaction.
Ubeeqo’s staff, based in Boulogne-Billancourt, will remain under the supervision of the founders, who will steer the company’s development with the support of Europcar.