Home › Group › Corporate profile
With over 65 years’ experience and around 5,5 million drivers in 2016, The Group is the European leader in rental vehicles and one of the main players in the mobility sector. With operations in over
130 countries and territories, Europcar Group offers its customers one of the largest vehicle rental networks, both directly and through its franchises and partners. The Group operates through three main brands, Europcar®, InterRent®, the Group’s low-cost brand, and Ubeeqo®.
Customer satisfaction is paramount for the Group and its employees: this commitment drives the continuous development of new services. Europcar Lab, for instance, was created to gain a better understanding of the future challenges of mobility through innovation and strategic investments such as Ubeeqo and E-Car Club.
The Group has decided to focus its strategy on its three main brands, Europcar®, InterRent® and Ubeeqo® targeting a wide range of customer segments for vehicle rentals.
Europcar® is the Group’s core brand an offers short-term vehicle rental. Europcar® offers a wide variety of recent models of passenger cars and light commercial vehicles for rental on daily, weekly or monthly basis.
At 31 december 2016, Europcar® is deployed over 130 countries and territories with a network of 3 632 point of sales.
InterRent® is set up as the Company’s low-cost operator, InterRent targets “leisure” drivers. The brand, whose slogan is “Drive. Save. Enjoy.”, reflects the conflicting challenge, to offer low prices while also providing world class service quality as befits a market leader like Europcar. InterRent was launched late 2011 in Portugal and Spain to target the low cost segment and was an immediate success.
At 31 December 2016, InterRent® is deployed over 46 countries, had 92 car hire branches, primarily in airports and train stations, and a fleet of around 13,617 vehicles.
Ubeeqo® offers its B2B and B2C customers access to a multi-modal reservation platform allowing customers to car-sharing services (general public or companies). The Ubeeqo brand is now present in France, England, Germany, Luxembourg and Belgium. It has been present in Italy since December 2016 through GuidaMi and in Spain through Bluemove since June 2016.
Europcar Group created Europcar Lab to study mobility market usages and search for new mobility solutions opportunities with mobility actors worldwide, whether such opportunities with customers, partners, or technology or mobility expert consultants.
Europcar Lab is intended to be an ideas incubator for new products and services that provide mobility solutions for the Group.
Europcar Lab aims to support internal projects, as well as secure minority and majority stakes in innovative structures.
the EUROPCAR network
The Europcar network is made up of rental agencies operated directly by the company and rental agencies operated by agents and franchisees. To extend and expand its worldwide presence, Europcar also relies on partnerships and general sales representation agreements. The rental agencies operated directly by Europcar are located in countries where the company has a long-term presence and extensive experience, i.e. Germany, Australia, Belgium, Denmark, Spain, France, Ireland, Italy, New Zealand, Portugal and the United Kingdom.
Franchises add to the network worldwide, increasing the brand’s visibility and offering the widest possible choice of destinations.