Europcar Official Partner of the Cannes Film Festival
Official Partner of the Cannes Film Festival, for several years, Europcar France, a subsidiary of Europcar Group, innovates and offers the opportunity to the public to become a VIP by winning a weekend at the Cannes Film Festival. The campaign is based on two photos contest. The first will be deployed through a new operation set up with JCDecaux Airport, the second will be relayed on Facebook.
An innovative campaign with JCDecaux at Paris-Orly airport
So far never proposed in a airport, the first operation is organized with the support of JCDecaux, in Paris -Orly airport (West Terminal, Gate 2, Departure area) where a photocall will be installed.
Travellers can take pictures like a VIP ready to climb the famous steps. Europcar France will relay the photo of these VIPs, on digital JC Decaux screens at Paris-Orly airport: 48 screens will be at the heart of this operation on the departures level and 12 on the arrivals level. Besides the possibility to be the star of the airport screens, travelers can also share their “glamorous” pictures on Facebook and Instagram and leave with the “paper” version of their photo.
A random draw among all the photographs taken, will choose the winner.