Launch of " Keddy by Europcar"
Saint-Quentin en Yvelines, March 2, 2015
Europcar expands its range of mobility products for leisure customers with the launch of « Keddy by Europcar »
Europcar, the vehicle rental leader in Europe and a major player in the mobility market, extends its product portfolio with the launch of « Keddy by Europcar » it will exclusively be available through tour operators, online travel agencies and brokers.
This new product was developed specifically for price-sensitive leisure customers who want to fully benefit from Europcar expertise and quality of service.
« Keddy by Europcar » is available with prepaid reservation and customers can enjoy the entire Europcar fleet*, the extensive Europcar station network in more than 140 countries, service quality and most recent vehicles, packaged into one very simple and practical product.
“Our strategy is built upon two brands: Europcar® and InterRent®. Our goal is to enrich the respective worlds of these brands by launching new products aimed at new kinds of customers. Today, with the launch of Keddy by Europcar, we have developed a simple, practical product aimed specifically at tour operators, travel agents and brokers”,
Cyrille Giraudat, Chief Marketing and Clients Officer, Europcar Group.
*except Prestige vehicles, with mandatory prepaid reservations; Privilege loyalty program credits or ReadyService not included.