Appointement of Cyrille Giraudat
Saint-Quentin en Yvelines, November 24, 2014
Cyrille Giraudat appointed Chief Marketing & Clients Officer of Europcar Group
Cyrille Giraudat is appointed Chief Marketing & Clients Officer of Europcar Group, one of the leading mobility players in Europe. Cyrille Giraudat will be a member of the Executive Committee and will join Europcar on December the 8th.
Cyrille Giraudat started within international companies including Danone, Thomson and Samsung. In 2004, he joined PMU as Marketing Director before being appointed Marketing & Digital Director in charge of strategic plan “PMU 2020”. Cyrille is graduated from Ecole Centrale of Lille.
“I am very pleased to welcome Cyrille Giraudat as Chief Marketing & Clients Officer of Europcar Groupe. He will bring us his strong vision and expertise to develop our offers and create a unified customer experience within the group, especially through digital solutions. These axis are strategic for the group development and its positioning on the mobility market”
Philippe Germond, Chief Executive Officer of Europcar Group.